Joakim Jensen

Executive Leader in Digital Strategy & Business Development

About

Highly accomplished commercial and digital executive with 20+ years of progressive leadership experience driving multi-million Euro revenue growth, digital transformation, and market expansion across telecommunications and consulting sectors. Proven ability to lead large cross-functional teams, manage significant P&L responsibilities, and strategically optimize product and sales operations to exceed ambitious business objectives.

Work Experience

Partner

Eidra

May 2020 - Present

Mölndal, Västra Götaland, SE

Senior commercial leader responsible for driving significant client value through strategic project and program management, and comprehensive account oversight.

  • Generated approximately 3.5 MEUR in attributed deal value annually as a senior member of the commercial team.
  • Directed the successful planning and delivery of multiple complex projects and large-scale programs for diverse clients.
  • Oversaw comprehensive account and team management for a portfolio of large and medium-sized clients, ensuring high satisfaction and project success.

Senior Manager (Previously Managing Director Gothenburg Office)

Curamando AB

Jan 2018 - Jan 2021

Gothenburg, Västra Götaland, SE

Led the establishment and operational oversight of Curamando's Gothenburg office, significantly driving regional growth and market presence.

  • Spearheaded the launch and daily operations of the Gothenburg office, establishing a strong local presence and market footprint.
  • Increased office revenue by 160% in the first year, with a forecasted 220% increase in the second year, exceeding growth targets.
  • Managed all aspects of Gothenburg operations, including sales, business development, account management, recruitment, budgeting, reporting, and staff engagement.
  • Contributed as a key member of the group management team, reporting directly to the CEO on strategic and operational performance.

Head of Digital (Tele2 & Comviq), Channels & Operations

Tele2 Sverige AB

Apr 2015 - Jul 2017

Stockholm, Stockholm, SE

Led a 25-person digital department, overseeing all commercial aspects of online operations for Tele2 and Comviq across web and app interfaces.

  • Directed a 25-FTE department as part of the Channels & Operations leadership team, driving comprehensive digital strategy and execution.
  • Managed all commercial aspects of Tele2's and Comviq's online operations across web and app, including traffic acquisition, SEO, and sales.
  • Optimized digital customer experience through UX/Design, e-care, BI, analysis, and conversion optimization initiatives.
  • Served as a key member in local and global digital strategy and transformation projects, including the Tele2 Group Digital Strategy.

Head of Product & Business Development

Comviq (Tele2 Sverige AB)

Sep 2014 - Apr 2015

Stockholm, Stockholm, SE

Led a 5-FTE department focused on product and business development, driving Comviq's commercial strategy and P&L performance.

  • Headed a 5-FTE department as part of the Customer & Product Design leadership team, overseeing product lifecycle from concept to market.
  • Managed Comviq's P&L, customer experience, product, and business development responsibilities.
  • Drove and coordinated Comviq's vision, commercial strategy, and roadmap through effective cross-functional collaboration.

Head of Sales & Business Development

Comviq (Tele2 Sverige AB)

Oct 2011 - Sep 2014

Stockholm, Stockholm, SE

Directed a 25-person sales and business development department, managing a 2+ billion P&L and leading strategic sales initiatives.

  • Led a department of 9 FTEs and 16 field sales consultants as a key member of the Comviq leadership team.
  • Managed a 2+ billion P&L, demonstrating strategic and commercial responsibility for sales, business development, and product.
  • Developed and executed comprehensive sales and business development strategies to drive market growth and profitability.

Product Manager Mobile

Comviq (Tele2 Sverige AB)

Jan 2011 - Oct 2011

Stockholm, Stockholm, SE

Managed a 2+ billion P&L for Comviq mobile products, overseeing campaigns, sales, and profitability.

  • Managed a 2+ billion P&L, demonstrating commercial responsibility for Comviq mobile products.
  • Directed campaigns, marketing initiatives, and sales strategies to optimize customer intake and profitability.
  • Oversaw the development and launch of new and existing products, ensuring market competitiveness.

Business Controller, Commercial Group HQ

Tele2 AB

May 2010 - Jan 2011

Stockholm, Stockholm, SE

Provided business controlling oversight for key commercial functions, including sales, marketing, and customer service, reporting to VP and CCO.

  • Provided critical business controlling for sales, marketing, media, customer base management, and customer service, reporting to VP and CCO.
  • Managed budgeting, planning, and follow-up of department P&L and KPIs, ensuring financial alignment with strategic goals.
  • Analyzed commercial performance to identify opportunities for efficiency gains and revenue optimization.

Technical Product Manager Mobile Internet, Requirement Manager 4G/LTE Project

Tele2 Sverige AB

Jan 2009 - May 2010

Stockholm, Stockholm, SE

Managed technical product development for mobile internet, specifically as a Requirement Manager for the 4G/LTE Project.

  • Managed technical product development for mobile internet services, ensuring alignment with market demands and technological advancements.
  • Served as Requirement Manager for the critical 4G/LTE Project, translating complex business needs into clear technical specifications.
  • Facilitated cross-functional collaboration between technical and commercial teams to ensure successful product delivery.

Product Manager Mobile Telephony, Sponsor & Event Marketing Manager

Tele2 d.o.o.

Jan 2008 - Jan 2009

Zagreb, Zagreb County, HR

Commercially responsible for mobile prepaid products, driving sales initiatives and managing profitability.

  • Managed the commercial performance of mobile prepaid products, focusing on market growth and profitability.
  • Directed sales initiatives, customer intake strategies, and product profitability optimization.
  • Oversaw the launch and follow-up of new and existing products to maintain competitive advantage and market share.

Marketing, Sales & Management Trainee

Tele2 AB

Feb 2007 - Jan 2008

Stockholm, Stockholm, SE

Participated in a comprehensive management trainee program, gaining exposure to various commercial functions across different Tele2 entities.

  • Completed a rigorous Marketing, Sales & Management Trainee program, gaining broad exposure to commercial operations across Tele2 entities.
  • Gained experience as a Negotiation Coordinator and Product Manager for Fixed Telephony at Tele2 Amsterdam, Netherlands.
  • Served as Product Manager for Mobile, Fixed Telephony, and Mobile Broadband at Tele2 AB, Stockholm, Sweden, contributing to product lifecycle management.

Education

Innovation and Entrepreneurship

Chalmers School of Entrepreneurship

Jan 2005 - Dec 2007

Gothenburg, Västra Götaland, SE

Courses

  • Business Development
  • IP Strategies
  • Finance
  • Project Management

Engineering, Organizational Behaviour, Business Management

California Polytechnic State University

Jan 2004 - Dec 2005

San Luis Obispo, California, US

Engineering (Automation and Mechatronics)

Chalmers University of Technology

Jan 2002 - Dec 2004

Gothenburg, Västra Götaland, SE

Courses

  • Robotics
  • Automation
  • Signals & Systems
  • Logistics
  • Mechanics

Awards

Member

MENSA

Jan 2011

Recognized as a member of MENSA, the high IQ society, indicating exceptional intellectual ability.

Languages

Swedish , English

Skills

Leadership & Management

  • Strategic Leadership
  • P&L Management
  • Operations Management
  • Team Leadership
  • Cross-functional Collaboration
  • Budgeting
  • Project Management
  • Program Management
  • Recruitment
  • Staff Engagement

Business Development & Sales

  • Business Development
  • Sales Strategy
  • Commercial Strategy
  • Customer Intake
  • Revenue Growth
  • Market Expansion
  • Client Management
  • Negotiation
  • Product Launch
  • Account Management

Digital & Product

  • Product Management
  • Digital Strategy
  • Digital Transformation
  • Online Operations
  • UX/Design
  • SEO
  • Traffic Acquisition
  • Conversion Optimization
  • Content Management
  • Mobile Telephony
  • Mobile Internet
  • 4G/LTE
  • Business Intelligence (BI)
  • Data Analysis

Financial Management

  • Business Controlling
  • Financial Planning
  • KPI Tracking
  • Profitability Analysis

Technical Concepts

  • Robotics
  • Automation
  • Signals & Systems
  • Logistics
  • Mechanics